Deb's Ribs and Soul Food

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My daddy taught me how to cook!!!

Working in the Kitchen

USMC Loving Deb's Ribs

Deb and her son Jesse Morris

Deb and her favoite son... Mom, I'm your only son!

BBQ Ribs, Ribs and more Ribs..Fried Chicken, BBQ Chicken, Hushpuppies,Collards,Catfish,Cornmeal Fried Okra...Hungry Yet?

I was born and raised in Cleveland, Ohio. My daddy, Mr. Hoppy, taught me how to cook. Sometimes during late evenings, with only the illumination from the streetlights, Dad would lite up the grill, the aroma would penetrate the neighborhood. In the kitchen, my mother Mrs. Cleo Hopkins, would be putting the finishing touches on the fried catfish, collard greens and sweet potato pie. Family and friends would soon stroll over and fill the backyard. Oh, and of course, an evening such as this would not be complete without the sounds of smooth R&B playing in the background. Let Deb,Roy and Noble Hopkins join you and yours in continuing your family traditions. Share memories that last a lifetime.


Deb's Bio

I was born and raised in Cleveland, Ohio. My daddy, Mr. Hoppy, taught me how to cook. Sometimes during late evenings, with only the illumination from the streetlights, Dad would lite up the grill, the aroma would penetrate the neighborhood. In the kitchen, my mother Mrs Cleo Hopkins, would be putting the finishing touches on the fried catfish, collard greens and sweet potato pie. Family and friends would soon stroll over and fill the backyard. Oh, and of course, an evening such as this would not be complete without the sounds of smooth R&B playing in the background. Let Deb's food join you and yours in continuing your family traditions. Share memories that last a lifetime.

Sam's Clubs GM with Deb and Deb's Manager Janice Dawkins

My mother could cook, but my father, Mr. Hoppy, could COOK.  Cooking secrets of the south passed down from my father, Mr. Hoppy, to Deb, Roy, and Noble Hopkins are now available to your family through the Deb's Ribs and Soul Food product line.

Make Deb's family, a part of your family tradition.

Anyone that owns a bottle of Deb's Soulicious BBQ sauce knows my story because it's proudly placed on the front of my BBQ Sauce bottle.  My face is on my bottle, my story is on my bottle, and my passion for good food goes in to every product in the Deb's Soulicious food line.

My cooking roots trace back to my childhood in Cleveland, Ohio.  I remember evenings when my daddy would light up the grill and the backyard would fill with family and friends drawn by the aroma of his cooking.

Manager Janice Dawkins, employee, Jesse & Deb

Roy's wife & kids & Jesse's uncle Jerry Morris & family

Deb & brother Roy Hopkins

Mr. Hoppy

Deb's Soulicious products offer brand equity the added value of buyer satisfaction and favorable associations. Brand equity gives Deb's products a strong competitive advantage in a market with existing ethnic and soul food lines. Deb's Soulicious products are able to make a personal connection with consumers which translates to consumer loyalty and consumer satisfaction. The Deb's product line brand equity didn't just happen overnight. It was carefully nurtured and crafted by paying close attention to my consumer's needs and by forging unique individual relationships with my consumers. Deb's product line consumers become family as soon as they are able to know my and know my family's story; from there, everything they hear, taste, learn, and smell through my products allows them to say "It's Soulicious".